Is the LEGO Disney 100th Celebration (40622) a Good Investment Set
16th July 2023
2023 saw the 100th anniversary of Disney, and LEGO released a number of products to commemorate the occasion. One of these was the Disney 100th Celebration, which is scheduled to retire at the end of the year, despite only hitting shelves in February. With time running out to buy this set, we consider whether it's worth buying as an investment.
The set contains four BrickHeadz of Oswald the Lucky Rabbit, Mickey Mouse from Steamboat Willy, Snow White, and Tinker Bell. These all have significance for the company, with Oswald being their first character, Mickey being the first ever animated character, Snow White featuring in Disney's first feature length film, and Tinker Bell being the first Disneyland mascot.
In terms of their design, each BrickHeadz delivers to the standard set by other entries in the series, but none could be considered “iconic” BrickHeadz. Nevertheless Tinker Bell and Snow White are fine examples of the theme's blocky blueprint, with the hair of both female characters being very well captured. The translucent wings and lime green dress of TInker Bell make her the best of the bunch.
Value for Money
The Disney 100th Celebration sticks to the pricing we've come accustomed to in recent years, with its price of £39.99 / $39.99 / €39.99 for four regular sized BrickHeadz being standard.
BrickHeadz is one of the most profitable LEGO themes, with many now selling for several times their original price. Disney is also popular amongst many investors, and this set has the added advantage of having the 100th anniversary label, which is certain to increase its long term appeal. You would therefore expect the demand for this set after it retires to be high.
To get an idea of how well the Disney 100th Celebration set could perform on the aftermarket, we can look at two previous BrickHeadz based on popular Disney characters - Mickey Mouse and Minnie Mouse. Both were released in August 2018, and had already retired by the end of the same year. At the time of writing, they had a value of around £45 / $60 and £70 / $90 respectively, which equates to a several hundred percent return on investment.
Their very short shelf lives will have undoubtedly contributed to these spectacular profits, but the Disney 100th Celebration set won't be around for much longer, as it was released in February and is scheduled to retire at the end of 2023.
Another factor in the set's favour is that the set is exclusive to LEGO's online shop and brand stores, and being less widely available could limit its supply.
This all points to a very optimistic outlook for the investment potential of this set.
Investment opportunity: GOOD
In conclusion, the LEGO Disney 100th Celebration set presents a promising investment opportunity. As a commemorative set released for the 100th anniversary of Disney, it holds significance and is expected to gain long-term appeal. It also combines two very popular themes and has a planned shelf life of less than one year. Previous Disney BrickHeadz now sell for many times their original RRP, which indicates the Disney 100th Celebration set could give a good return on investment.
The only potential hiccup is that given its affordability, the set is likely to sell in large quantities. However, despite this, we still expect its price to increase over the long-term and we recommend adding at least one to your collection.
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